Title :
A Critical Discourse Analysis of Amazon.com´s Rise in the Media 1995-2008
Author :
Cukier, Wendy ; Hodson, Jaigris ; Ryan, Peter M.
Abstract :
This paper uses Habermasian Critical Discourse Analysis (CDA) to examine the ways Amazon.com was constructed in the top newspapers by circulation in 2000 and 2001. It shows that despite the dot-com bust, and reports of low profitability, Amazon.com was generally constructed in a positive way by company insiders such as CEO Jeff Bezos, who successfully managed to frame news discourse about the company. These results present one case of successful discourse framing that played a role in influencing investor behavior and hype around the dot-com boom and bust.
Keywords :
Web services; service industries; Amazon.com issue; Habermasian critical discourse analysis; dot-com boom; investor behavior influence; Books; Computer crashes; Councils; Internet; Mortar; Privacy; Profitability; Rhetoric; Security; Technology social factors; Humanities; Internet; Technology;
Conference_Titel :
Privacy, Security, Trust and the Management of e-Business, 2009. CONGRESS '09. World Congress on
Conference_Location :
Saint John, NB
Print_ISBN :
978-1-4244-5344-3
Electronic_ISBN :
978-0-7695-3805-1
DOI :
10.1109/CONGRESS.2009.27
