Research of an improved cure algorithm used in enterprise competitive intelligence to dynamic identify analysis

In order to make out the competitive landscape by identifying analysis information of business competitor, an improved CURE algorithm is used in this paper. By assigning weight value to identify element , the method overcomes the limits of representative point lack of represent. And the dynamic adjust of the weight value increases the flexibility of clustering. For the initial clustering results, further small class merged. It overcomes the unreasonable result by the shortest distance replaced with the similarity of two classes in this process. Finally, the result displayed by visual means. Theory analysis and experiment result show that it is a validate method to dynamic identifying analysis of competitor for enterprise.