An optimization model for determining optimal levels of engineering characteristics in QFD under multi-segment market

Author

Luo, Xinggang ; Kwong, C.K. ; Tang, Jiafu ; Gao, Bin

Author_Institution

Dept. of Syst. Eng., Northeastern Univ., Shenyang, China

fYear

2011

fDate

23-25 May 2011

Firstpage

2176

Lastpage

2180

Abstract

An optimization model for a multi-segment market based on quality function deployment is established to maximize customers´ overall customer satisfaction. The weights of importance of market segments and development costs in the model are expressed as triangular fuzzy numbers in order to describe the imprecision caused by human subjective judgment. The solving approach for the fuzzy optimization model is suggested. A case study is given to illustrate the feasibility of the proposed method.

Keywords

customer satisfaction; fuzzy set theory; optimisation; product development; quality function deployment; QFD; customer satisfaction; development cost; engineering characteristic; fuzzy optimization model; human subjective judgment; market segment; multisegment market; optimal level; quality function deployment; triangular fuzzy number; Equations; Linear programming; Mathematical model; Modeling; Optimization; Planning; Quality function deployment; customer requirements; engineering characteristics; fuzzy optimization; new product development; quality function deployment;

fLanguage

English

Publisher

ieee

Conference_Titel

Control and Decision Conference (CCDC), 2011 Chinese

Conference_Location

Mianyang

Print_ISBN

978-1-4244-8737-0

Type

conf

DOI

10.1109/CCDC.2011.5968567

Filename

5968567