Title :
A Study on Small Business Advertising Using E-mail Transmitting Screens on Mobile Phones
Author :
Park, Feelhwan ; Shiraishi, Yoh ; Takahashi, Osamu
Author_Institution :
Grad. Sch. of Syst. Inf. Sci., Future Univ. Hakodate, Hakodate, Japan
Abstract :
This paper describes how advertisements sent to mobile terminals instead of flyers can avoid urban environmental problems associated with waste paper. In particular, it proposes an alternative to existing mobile terminal advertisements that are ineffective at attracting customers.
Keywords :
advertising data processing; business data processing; electronic mail; mobile computing; mobile handsets; customer attraction; e-mail transmitting screens; mobile phones; mobile terminals; small business advertisement; Advertising; Business; Electronic mail; Mobile communication; Mobile handsets; Postal services; Psychology; Advertising psychology; Google android; Mail application; Mobile Advertising; Smart phone;
Conference_Titel :
Applications and the Internet (SAINT), 2010 10th IEEE/IPSJ International Symposium on
Conference_Location :
Seoul
Print_ISBN :
978-1-4244-7526-1
Electronic_ISBN :
978-0-7695-4107-5
DOI :
10.1109/SAINT.2010.71
