DocumentCode
2519936
Title
A Study on Small Business Advertising Using E-mail Transmitting Screens on Mobile Phones
Author
Park, Feelhwan ; Shiraishi, Yoh ; Takahashi, Osamu
Author_Institution
Grad. Sch. of Syst. Inf. Sci., Future Univ. Hakodate, Hakodate, Japan
fYear
2010
fDate
19-23 July 2010
Firstpage
145
Lastpage
148
Abstract
This paper describes how advertisements sent to mobile terminals instead of flyers can avoid urban environmental problems associated with waste paper. In particular, it proposes an alternative to existing mobile terminal advertisements that are ineffective at attracting customers.
Keywords
advertising data processing; business data processing; electronic mail; mobile computing; mobile handsets; customer attraction; e-mail transmitting screens; mobile phones; mobile terminals; small business advertisement; Advertising; Business; Electronic mail; Mobile communication; Mobile handsets; Postal services; Psychology; Advertising psychology; Google android; Mail application; Mobile Advertising; Smart phone;
fLanguage
English
Publisher
ieee
Conference_Titel
Applications and the Internet (SAINT), 2010 10th IEEE/IPSJ International Symposium on
Conference_Location
Seoul
Print_ISBN
978-1-4244-7526-1
Electronic_ISBN
978-0-7695-4107-5
Type
conf
DOI
10.1109/SAINT.2010.71
Filename
5598156
Link To Document