Title :
Pricing strategy of closed-loop supply chain with remanufacturing in fuzzy environment
Author :
Song, Min ; Huang, Min ; Ching, Waiki
Author_Institution :
Coll. of Inf. Sci. & Eng., Northeastern Univ., Shenyang, China
Abstract :
This paper considers the problem associated with the pricing strategy of closed-loop supply chain with reman-ufacturing in fuzzy environment. Taking the uncertainties in the forward supply chain and the reverse supply chain into account simultaneously, we model that the demand, the amount of the used product, and the unit cost of manufacturing and remanufacturing as variables. Based on game theory and fuzzy theory, the optimal pricing strategies of closed-loop supply chain with remanufacturing are given for two settings: centralized channel and decentralized channel, respectively.
Keywords :
fuzzy set theory; game theory; pricing; recycling; supply chain management; centralized channel; closed-loop supply chain; decentralized channel; fuzzy environment; fuzzy theory; game theory; manufacturing unit cost; optimal pricing strategies; remanufacturing unit cost; Educational institutions; Game theory; Manufacturing; Marketing and sales; Pricing; Supply chains; Uncertainty; Closed-loop supply chain; Credibility theory; Fuzzy environment; Pricing; Remanufacturing;
Conference_Titel :
Control and Decision Conference (CCDC), 2011 Chinese
Conference_Location :
Mianyang
Print_ISBN :
978-1-4244-8737-0
DOI :
10.1109/CCDC.2011.5968890