A Sale-oriented Online-shop Management Support Method for E-commerce

In online business, it is important to construct sale web pages offering attractive services for popular products in order to improve page access and purchase rates. Moreover, online shop owners are required to hold various types of sales frequently throughout the year to keep customers coming back. However, along with these web pages, management of product DB (Data Base) is required to set up complicated sales contents with high efficiency and reliability. To satisfy this requirement, a sale-oriented online-shop management support method is proposed. In this method, using a sale management web page, online-shop owners can efficiently and reliably construct attractive sale pages consistent with their DB, using hierarchical sale knowledge created by a software agent and modified by them. Namely, the automatic construction and interactive modifications of sale pages as well as the automatic/interactive update of DB for each sale product group can be done consistently and dynamically, synchronized with the sale.