Title :
An EmpiicalAnalysis on the Obstacles for the Growth: What makes Wireless LAN be stagnated in Korea?
Author :
Kim, Moon-Koo ; Park, Jong-Hyun
Author_Institution :
Electronics & Telecommun. Res. Inst.
Abstract :
Public wireless LAN service in Korea, after a much touted launch, is currently struggling to hold its ground in the marketplace, proving unable to live up to initial expectations. This study, using structural equation model, examines variables such as perceived service characteristics, perceived consumer traits and perceived lack of benefit, in an attempt to identify factors influencing consumer intention to reject public wireless LAN service.
Keywords :
telecommunication services; wireless LAN; consumer intention; empirical analysis; public wireless LAN service; structural equation model; Consumer electronics; Convergence; Equations; Galvanizing; Information technology; Investments; Technological innovation; Telecommunications; Web and internet services; Wireless LAN; Public wireless LAN; intention to reject; perceived consumer traits; perceived lack of benefit; perceived service characteristics;
Conference_Titel :
Advanced Communication Technology, The 9th International Conference on
Conference_Location :
Gangwon-Do
Print_ISBN :
978-89-5519-131-8
DOI :
10.1109/ICACT.2007.358700
