DocumentCode
2537931
Title
The Empirical Study of Motivators for Online Shopping Demand Based on Behavior Analysis
Author
Boyu, Kang
Author_Institution
Coll. of Manage., Shanghai Univ. of Eng. Sci., Shanghai, China
fYear
2012
fDate
12-14 Oct. 2012
Firstpage
225
Lastpage
228
Abstract
This paper starts from the process of online shopping behavior, makes consumers´ demand for online shopping as the object of study, conducts an analysis aimed at the characteristics of online shopping demand, puts forward related factors which stimulate online shopping demand and adopts quantitative analysis to these factors for actual verification, trying to provide theoretical guidance for relevant companies and personnel to correctly tap consumers´ demands.
Keywords
Internet; retail data processing; behavior analysis; motivators; online shopping behavior; online shopping demand; quantitative analysis; Educational institutions; Eigenvalues and eigenfunctions; Logistics; Product design; Quality assessment; Security; Statistical analysis; empirical Analysis; motivators; online shopping demand;
fLanguage
English
Publisher
ieee
Conference_Titel
Business Computing and Global Informatization (BCGIN), 2012 Second International Conference on
Conference_Location
Shanghai
Print_ISBN
978-1-4673-4469-2
Type
conf
DOI
10.1109/BCGIN.2012.65
Filename
6382506
Link To Document