Analysis System Based on SPSS and FAHP for Performance Evaluation of Network Marketing

Network marketing in e-commerce is different from traditional marketing in several new features. This paper uses SPSS for the reliability and validity of principal component analysis on indicators, and suggests network marketing models under the framework of performance evaluation index system. Combined with FAHP, we designed two main network marketing business models and conducted related empirical research. The study can help the enterprises find effective ways to strengthen marketing network benefits, and to enhance the awareness and the level of network marketing in accordance with different models of marketing.