The Validity of Five-Factor Model of Personality to Predicting Impulse Buying Tendency

Author

Wong, Hsien-Lun ; Tu, Yi-Hsien ; Lin, Mei-Chun

Author_Institution

Dept. of Int. Bus., Minghsin Univ. of Sci. & Technol., Hsinchu, Taiwan

fYear

2010

fDate

13-15 Dec. 2010

Firstpage

151

Lastpage

154

Abstract

This paper examines the relationship between the Five-factor Model of Personality (FFP) tendency to use make impulsive credit card purchases by using linear regression model. The primary data is collected via convenient sampling method with 529 valid questionnaires. The empirical results indicate that the positive relationship between the “Neuroticism” and “Openness” personalities with FFP is statistically significant. However, the relationship between “Conscientiousness” to FFP is in a negative relationship. The “Credit-card use” can be served as a moderator of the effect variable of "Neuroticism" and "Conscientiousness" on impulse buying tendency. The results would provide a beneficial reference of knowledge management in marketing planning.

Keywords

consumer behaviour; credit transactions; knowledge management; purchasing; regression analysis; sampling methods; conscientiousness; five-factor model; impulse buying tendency; impulsive credit card purchases; knowledge management; linear regression model; marketing planning; neuroticism personalities; openness personality; sampling method; Business; Credit cards; Educational institutions; Loading; Predictive models; Psychology; Regression analysis; Credit card; Five-factor model; Impulse buying; Multiple regression model; Personality;

fLanguage

English

Publisher

ieee

Conference_Titel

Genetic and Evolutionary Computing (ICGEC), 2010 Fourth International Conference on

Conference_Location

Shenzhen

Print_ISBN

978-1-4244-8891-9

Electronic_ISBN

978-0-7695-4281-2

Type

conf

DOI

10.1109/ICGEC.2010.45

Filename

5715393