Study Method of Enterprise Micro-blogging Followers´ Community Based on Social Network Analysis - Take Spring Airlines as Example

Drawing upon social network analysis theory, we explored the study method of enterprise micro-blogging followers´ community. We analyzed the community´s whole structure through combining network density analysis and betweenness centralization of a graph analysis. In addition, point in degree and betweenness centrality were used to evaluate the followers´ community from individual point of view. We took Spring Airline as an example to articulate how to put the study method into practice and put forward our research´s practical significances.