Orientation and Optimization Strategy Research on the Function of Electronic Commerce Industrial Park

The establishment of the business industrial park provides a favorable environment to small and medium-sized electronic commerce enterprises. It helps the electronic commerce enterprise to hatch, and the e-commerce industrial park is the entity reflecting of the electronic commerce industrial cluster. Through the functional orientation of the electronic commerce industrial park and the analysis of the current development situation of the industrial parks in Hangzhou, this article tries to point out the problems in the e-commerce industrial park development, and present the optimization suggestions.