The model of credit evaluation in C2C e-commerce

With the rapid development of network economy, C2C e-commerce shows increasingly prominent in the consumer goods market. At the same time it has brought a series of new problems about credit and security of transactions. This paper analyses the shortcomings of existing credit evaluation system; presents an improved model of credit evaluation against the problems and introduces the weight of credit of evaluating user itself, the weight of amount of transaction and the multi-dimensional credit evaluating algorithm. In order to insure the credit rating more valuable in the improved evaluation model, the credit evaluating indicators and their weighting class are re-designed in the improved credit evaluating model. Finally, a calculation instance of credit evaluation was carried out to verify the effectiveness and correctness of the improved evaluation model.