Market orientations, 3PLs synergies and performance

More and more companies outsource their logistic functions to third-parties (3PLs) for their expertise. There is considerable evidence to support a link between market orientation and market performance. If 3PLs assist companies to focus on their core business, then it seem s logical to assume a relationship between 3PLs synergies, market orientation and market performance. Unfortunately, these links seldom been demonstrated empirically. This article seeks to address that shortfall. We consider the role of 3PL synergies on the market orientation-market performance relationship. The 307 questionnaires were received in South China. The result showed that market performance was to be affected by firm´s orientation and in what extend the third-parties mediate such relationship in structural equation modeling.