Title :
The Cost-Benefit Analysis of Micro-blog Users
Author :
Xinli, Wei ; Dagang, Tian
Author_Institution :
Sch. of Manage., Univ. of Shanghai for Sci. & Technol., Shanghai, China
Abstract :
Micro-blog has risen abruptly in China from 2010. Many people like to study the using motivation and behavioral characteristic of micro-blog users, while this article aim to use the viewpoint of economics and management, studying the cost-benefit analysis of micro-blog users from the general and marketing level, which is analyzed layer upon layer and thoroughly. At last, according to the analysis, it gives some advice and hopes the users take full advantage of benefit, while reduce the spirit and material loss. The users should enjoy the fresh, rich and colorful life micro-blog brings.
Keywords :
Web sites; cost-benefit analysis; behavioral characteristic; cost-benefit analysis; economics; general level; management; marketing level; microblog users; motivation characteristic; Blogs; Cost benefit analysis; Educational institutions; Government; Industries; Media; cost-benefit analysis; enterprise users; individual users; interpersonal level; micro-blog marketing; self level; social level; social organization users;
Conference_Titel :
Business Computing and Global Informatization (BCGIN), 2012 Second International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-1-4673-4469-2
DOI :
10.1109/BCGIN.2012.254
