Title :
Case Study: China Telecom’s “One Number, Know All” Service as Enterprises’ Marketing System
Author :
Cao, Jian Tong ; Luee, Ting Jie
Author_Institution :
Beijing Univ. of Posts & Telecommun., Beijing
Abstract :
China Telecom\´s new voice Google service named "one number, know all" was introduced in this paper. Then we discuss how enterprises customers can use this service as their marketing & service tool. Examples was used to show the different applications. Finally some suggestions will be proposed for enterprises to use telecommunication services as their marketing & service tool more efficiently.
Keywords :
marketing data processing; search engines; telecommunication computing; telecommunication services; China Telecom; enterprises customers; enterprises marketing system; one number, know all service; service tool; telecommunication services; voice Google service; Advertising; Cities and towns; Companies; Internet telephony; Laboratories; Search engines; Telecommunication services; Telecommunication standards; Turning; Web and internet services;
Conference_Titel :
Systems, Man and Cybernetics, 2007. ISIC. IEEE International Conference on
Conference_Location :
Montreal, Que.
Print_ISBN :
978-1-4244-0990-7
Electronic_ISBN :
978-1-4244-0991-4
DOI :
10.1109/ICSMC.2007.4413803
