Title :
Performance evaluation on forestry enterprise marketing channel
Author :
Haibo, Zhu ; Mingxia, Wei
Author_Institution :
Sch., Central South Univ. of Foresty & Technol., Changsha, China
Abstract :
Using fuzzy comprehensive evaluation method in the systems engineering theory, this paper calculates the index which can not be fixed or compared with others in marketing channels evaluation system of forestry enterprises using mathematical methods, in order to achieve the purpose of unified quantitative evaluation and provide quantitative basis for enhancing the performance of marketing channels.
Keywords :
forestry; fuzzy set theory; marketing; mathematical analysis; forestry enterprise marketing channel; fuzzy comprehensive evaluation method; marketing channel performance; mathematical methods; performance evaluation; quantitative basis; quantitative evaluation; systems engineering theory; Decision making; Educational institutions; Forestry; Fuzzy sets; Fuzzy systems; Systems engineering and theory; forestry enterprise; fuzzy comprehensive evaluation; marketing channels;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477577
