Leasing service supply chain equilibrium model with trust activity based on e-commerce

Trust activities play an important role in e-commerce today. In this paper, a framework is developed for the modeling and analysis of leasing service supply chain with trust activity and fixed demand, only in the presence of e-commerce, which includes multi-commodity flow. The decision-making behaviors of manufacturers, lessors and leasing demand market are modeled, which pursuit only the maximization of profit, meanwhile, under suitable assumptions, the level of trust activity on the whole supply chain is investigated until an equilibrium pattern is achieved, and several numerical examples are presented to illustrate the model and reach the conclusion.