A study on market oriented product innovation strategies for technology product market

For the traditional product market, customer´s requirements for the new product are product quality, cost, and delivery. However, several emerging market trend such as competitive technology product market requires different product development management. This paper defines the concept for strategic approach for the high technology product market. The suggested management method defines the different approach to satisfy the customers in the target market. The introduced approach effectively manages the three types of innovation concepts. The innovation factors are applied to define the strategies for approaching high technology product market. The paper defines the several practical management methods for the current high technology market by using the three innovation factors.