An examination to the drivers of Switching Cost in information industry: A study on Chinese telecommunication services

Author

Zhou Fangwen

Author_Institution

Econ. & Manage. Sch., Wuhan Univ., Wuhan, China

fYear

2010

fDate

16-18 April 2010

Firstpage

14

Lastpage

18

Abstract

Switching Cost has been regarded an important factor for consumer retention. Some prior literatures had examined the construct, but researches were flawed because of lacking extensive empirical support. This article provides an empirical explanation for the drivers of the Switching Cost and discusses its impacts on consumer´s switching intention through investigating the wireless communication industry in China.

Keywords

consumer behaviour; customer satisfaction; customer services; information industry; telecommunication industry; telecommunication services; Chinese telecommunication services; consumer retention; consumer switching intention; information industry; switching cost; wireless communication industry; Communication industry; Communication switching; Costs; GSM; Industrial economics; International trade; Psychology; Switches; Telecommunication services; Telecommunication switching; Switching Cost; drivers; switching intention;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on

Conference_Location

Chengdu

Print_ISBN

978-1-4244-5263-7

Electronic_ISBN

978-1-4244-5265-1

Type

conf

DOI

10.1109/ICIME.2010.5477674

Filename

5477674