Title :
An empirical investigation of behavioral intention to use online services
Author :
Yaobin Lu ; Yuzhi Cao ; Shuiqing Yang
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Abstract :
Taking into account the attractive prospect of the Internet, more and more service providers provide offline and online services simultaneously. At the same time, there are many online service providers who only provide online services. But the adoption of online services, especial for online transaction services develops slowly. This study selects the online banking as the research object and explores the factors that influence the consumers´ intention to use online transaction services. Based on the valence framework, we examine the effect of perceived risk and perceived relative benefit on the consumers´ intention to adopt the online banking services. Results indicate that perceived risk, perceived relative benefit and internet experience significantly influence the consumers´ intention to use online banking services, but the influence of Internet experience on perceived risk is not significant.
Keywords :
Internet; banking; Internet experience; behavioral intention; online banking; online services; online transaction services; perceived relative benefit effect; perceived risk effect; valence framework; Banking; Decision making; Financial management; Law; Legal factors; Portals; Privacy; Psychology; Technology management; Web and internet services; Behavioral Intention; Online Banking; Valence Framework;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477685