Research on the strategic adjustments of McDonald´s

Author

Xiao-Qing, Bi ; Nan, Zhou ; Qing-Xiang, Zhou

Author_Institution

Sch. of Manage., Tianjin Univ. of Technol., Tianjin, China

fYear

2010

fDate

16-18 April 2010

Firstpage

425

Lastpage

428

Abstract

The pursuit of enterprise value maximization and profit maximization are the eternal theme of enterprises, however, successful strategic management is not unalterable with the different stages of business growth and market changes in the environment, so timely strategic adjustments are necessary. This paper study on the strategic adjustment measures for McDonald´s based on related theories of balanced scorecard, in addition, excel statistical analysis software is applied in the quantitative analysis of strategic adjustment measures. Finally, the resulting practical effects for strategic adjustment programs on corporate performance are obtained.

Keywords

food processing industry; statistical analysis; strategic planning; McDonalds Corporation; balanced scorecard; business growth; corporate performance; enterprise value maximization; profit maximization; statistical analysis; strategic adjustments; strategic management; Bismuth; Companies; Customer satisfaction; Environmental management; Information technology; Marketing and sales; Quality management; Software measurement; Statistical analysis; Technology management; expansion strategy; financial ratios; strategy adjustment;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on

Conference_Location

Chengdu

Print_ISBN

978-1-4244-5263-7

Electronic_ISBN

978-1-4244-5265-1

Type

conf

DOI

10.1109/ICIME.2010.5477734

Filename

5477734