Empirical research of influence factors to 3G mobile phone´s use

This paper investigates the influence factors to 3G mobile phone´s use according to Technology Acceptance Model (TAM). Additionally, this paper build hypotheses model, analyze the factors of this behavioral intentions which consumers use 3G mobile phones and discuss the four factors´ influence to the 3G mobile phones use of behavioral intentions. The structural equation model (SEM) technique was used to evaluate the causal model; confirmatory factor analysis was performed to examine the reliability and validity of the measurement model by collected data. Finally, the result is discussed and explained in detail.