Title :
An e-commerce dynamic pricing strategy for C2C and B2C modes
Author :
Meng, Qingqiang ; Han, Xue ; Yu, Dongmin
Author_Institution :
Dept. of Econ. & Manage., North China Inst. of Aerosp. Eng., Langfang, China
Abstract :
With the development of Internet, more and more firms adopt dynamic pricing as a valid method to maximize their profit, especially, when the demand is uncertainty. But on the other hand, the consumers become cleverer than before. Customers behave strategically and weigh their payoff of immediate purchase against the expected payoff of delaying their purchases. In this paper, we use a dynamic pricing model for e-commerce based on data mining into the pricing mechanisms of TaoBao, and discuss the application of the model in C2C and B2C modes.
Keywords :
Internet; data mining; electronic commerce; pricing; B2C modes; C2C modes; Internet; TaoBao pricing mechanisms; data mining; dynamic pricing strategy; e-commerce; Aerodynamics; Aerospace engineering; Data mining; Decision making; Delay; Electronic commerce; Engineering management; Internet; Pricing; Uncertainty; TaoBao; data mining; dynamic pricing model; e-commerce;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477765
