Towards a virtual market paradigm for Service Science

With the rapid growth of service economy and service employment, a new discipline name as Services Science articulates a vision of modern service that comes to the age of providing immanence on Demand services. The development of modern service industry urgently needs a new generation network and information supporting platform. This paper proposes a virtual market paradigm for Services Science. We discuss the inherent relationships among Service Science, network service paradigms and virtual market. Then, both of the research framework and technical architecture of the virtual market paradigm are presented in detail. Our research has theoretical value for developing information engineering of modern service industries.