A study about Kansei quality of consumer goods

Kansei Quality contains product philosophy with traditional culture involved. To create Kansei Quality, understand its attribute concept and reveal the inner relationship between culture and Kansei Quality, the paper finds out invisible subjective Kansei demand, build up heuristic Kansei Quality conversion model and arrive at objective elements of Kansei Quality with the methodology of empirical and explanatory methods. The nature of Kansei Quality is to satisfy demand value with the existence of dualism of freedom and rationality. It is imperative to combine China Kansei characteristics and quality to build light industry consumer goods with Chinese characteristics, meet and adapt to the needs of intertraditional trade change, maximize Chinese enterprise profit and create globally recognized quality grade.