Cooperation and profits distribution of reverse supply chain based on the different outsourcing degrees

This paper discusses cooperation and profits sharing of a triple-echelon Reverse Supply Chain (RSC) composed of one manufacturer, one third party logistics provider and retailers from the perspective of different outsourcing degrees. Divided the RSC cooperation into three degrees, it models and analyzes the variances of product price, product recovery rate, firm´s profits, customer benefits, resources reuse and overall profits. Cooperation profits are distributed by using the Shapley value method. Conclusions are reached that firms, customers and natural environment achieves a win-win-win status, which means that product retail price is falling and return rates, overall profits, individual profits are rising with the deepening outsouring cooperation of RSC. Reduced price benefits more consumers and increased return rate improves the reuse of natural resources.