Title :
Differential game analysis of manufacturer enterprise supplier relationship under dynamic market environment
Author :
Zhu, Lili ; Yi, Hua
Author_Institution :
Sch. of Econ. & Manage., Beijing Jiaotong Univ., Beijing, China
Abstract :
This paper aims to make a research on the manufacturer enterprise supplier relationship under dynamic market environment. Firstly, it analyses the different supplier relationship to find that time and investment are two important factors in supplier relationship. Then, it finds the optimal strategy of both manufacturer enterprise and supplier by making a differential game analysis. Finally, it put forward some suggestions for manufacturer enterprise about choosing the right supplier relationship level and how to make this relationship more stable.
Keywords :
game theory; marketing; optimisation; differential game analysis; dynamic market environment; game analysis; manufacturer enterprise supplier relationship; optimal strategy; supplier relationship; Costs; Environmental economics; Environmental management; Forward contracts; Investments; Power generation economics; Procurement; Pulp manufacturing; Raw materials; Stability; differential game analysis; dynamic market environment; supplier relationship;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477881
