Title :
Research on logistics development strategy for own brand automobile manufacturing enterprise
Author :
Yuchun, Wang ; Lifang, Wang
Author_Institution :
High & New Technol. & Dev. Zone, Faw Car Co., Ltd., Jilin, China
Abstract :
In this paper, on the base of SWOT analysis, whole strategy plan of the enterprise and sustainable development strategy, development strategy model frame of the enterprise logistics of FCC was established, enterprise logistics development strategies which are adjusted to the characteristics of the enterprise itself were put forward combined management experience of advanced enterprises and the enterprise own experience of exploring and applying of lean logistics,.
Keywords :
automobile manufacture; lean production; logistics; sustainable development; FCC; SWOT analysis; enterprise logistics development strategies; lean logistics; logistics development strategy; own brand automobile manufacturing enterprise; sustainable development strategy; Automobile manufacture; FCC; Human resource management; Innovation management; Inventory management; Logistics; Manufacturing industries; Production; Quality management; Technology management; Development Strategy Model Frame; Enterprise Logistics Development Strategies; Own Brand; SWOT Analysis;
Conference_Titel :
Industrial Engineering and Engineering Management, 2009. IE&EM '09. 16th International Conference on
Conference_Location :
Beijing
Print_ISBN :
978-1-4244-3671-2
Electronic_ISBN :
978-1-4244-3672-9
DOI :
10.1109/ICIEEM.2009.5344453
