Title :
The theory and empirical research of the impact of product situational analysis on product differentiation
Author :
Chen, Jingdong ; Hu, Yilin
Author_Institution :
Sch. of Economic & Manage., Xi´´an Univ. of Technol., Xi´´an, China
Abstract :
As the gradual coming of the commercial value age, when the differentiation as the core in product marketing is the key to business success. However the traditional marketing environment analysis can not meet the requirements of enterprise development. So in this paper, we start from the product situational analysis. Learning psychology, communication behavior, macroeconomic environment, buyers´ information, competitors and new product development are the six systems to analyze how to achieve the middle class alienation, and to achieve the maximization of product value.
Keywords :
macroeconomics; marketing; product development; buyer information; communication behavior; learning psychology; macroeconomic environment; product development; product differentiation; product marketing; product situational analysis; Business; Companies; Environmental economics; Industrial economics; Macroeconomics; Marketing management; Monopoly; Product development; Psychology; Technology management; Product Differentiation; Product Situational Analysis; Product Value;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477924
