Agent action: business cases with individualised information services in a business intelligence context

Information services for business intelligence are becoming more integrated in day-to-day operations. This paper describes how the use of intelligent agent-enabled decision support in conjunction with the organisational trends of more dispersed and decentralised organic organised enterprises, enables new practice in the field of business intelligence (BI). The two business cases, illustrate the evolving area of business intelligence information services for large global enterprises. The information services in the cases aim to provide different levels of personalisation features through the use of intelligent agents. Traditional ideas of how to provide the organisation with right information at the right time and place according to the corporate communications top-down strategy and editorial process, or through business intelligence professionals who produce high-end reports, are undergoing change shown in the cases. Employees and managers start to get the information needed directly from the Internet, and are becoming more self-sufficient when it comes to business intelligence.