Title :
Optimized synergy of dual channel distribution for commercial chain store
Author_Institution :
Sch. of Manage., Chongqing Jiaotong Univ., Chongqing, China
Abstract :
Aiming at the issue of dual channel distribution (DCD) of commercial chain store, the model of optimizing DCD is offered, by which head office of chain store cooperates with chained store in dealing with electronic order. Then, the influence of the synergy on sale revenue, stock cost, transportation cost and profit in DCD is analyzed deeply and the condition for which the synergy distribution dominates the independent distribution is investigated. Those conclusions can be referred for commercial chain store to optimize DCD.
Keywords :
supply chains; chain store cooperates; commercial chain store; dual channel distribution; synergy distribution dominates; Consumer electronics; Costs; Electronic commerce; Internet; Inventory management; Marketing and sales; Optimization methods; Pricing; Transportation; Virtual manufacturing; commercial chain store; dual channel distribution; synergy and optimization;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5477968
