A Study on User Behavior and Acceptance of Electronic Banking Services

Author

Chatzipoulidis, Aristeidis ; Mavridis, Ioannis

Author_Institution

Dept. of Appl. Inf., Univ. of Macedonia, Thessaloniki, Greece

fYear

2010

fDate

10-12 Sept. 2010

Firstpage

180

Lastpage

183

Abstract

This paper presents a study which investigates user behavior towards electronic banking (e-banking) and particularly in internet banking based on behavioral theoretical models and scales such as the theory of planned behavior (TPB), the diffusion of innovations theory, the technology acceptance model (TAM) and Kirton´s adaptor-innovator scale (KAI). In this study, behavioral and personality patterns lead to certain hypothesis regarding adoption towards internet banking. In addition, we categorize the most important factors affecting e-banking and propose the use of dependencies among different factors within the e-banking infrastructure in order to assess potential impacts and risks.

Keywords

Internet; banking; behavioural sciences computing; Internet banking; Kirton adaptor-innovator scale; behavioral theoretical models; e-banking infrastructure; electronic banking services acceptance; innovations diffusion theory; planned behavior theory; technology acceptance model; user behavior; Banking; Biological system modeling; Internet; Online banking; Security; Technological innovation; Usability; electronic banking; information security; internet; user behaviour;

fLanguage

English

Publisher

ieee

Conference_Titel

Informatics (PCI), 2010 14th Panhellenic Conference on

Conference_Location

Tripoli

Print_ISBN

978-1-4244-7838-5

Type

conf

DOI

10.1109/PCI.2010.33

Filename

5600442