Title :
A Study on User Behavior and Acceptance of Electronic Banking Services
Author :
Chatzipoulidis, Aristeidis ; Mavridis, Ioannis
Author_Institution :
Dept. of Appl. Inf., Univ. of Macedonia, Thessaloniki, Greece
Abstract :
This paper presents a study which investigates user behavior towards electronic banking (e-banking) and particularly in internet banking based on behavioral theoretical models and scales such as the theory of planned behavior (TPB), the diffusion of innovations theory, the technology acceptance model (TAM) and Kirton´s adaptor-innovator scale (KAI). In this study, behavioral and personality patterns lead to certain hypothesis regarding adoption towards internet banking. In addition, we categorize the most important factors affecting e-banking and propose the use of dependencies among different factors within the e-banking infrastructure in order to assess potential impacts and risks.
Keywords :
Internet; banking; behavioural sciences computing; Internet banking; Kirton adaptor-innovator scale; behavioral theoretical models; e-banking infrastructure; electronic banking services acceptance; innovations diffusion theory; planned behavior theory; technology acceptance model; user behavior; Banking; Biological system modeling; Internet; Online banking; Security; Technological innovation; Usability; electronic banking; information security; internet; user behaviour;
Conference_Titel :
Informatics (PCI), 2010 14th Panhellenic Conference on
Conference_Location :
Tripoli
Print_ISBN :
978-1-4244-7838-5
DOI :
10.1109/PCI.2010.33
