• DocumentCode
    2553177
  • Title

    The development strategies approach to China´s small and medium-sized enterprises

  • Author

    Liu Wei-hua ; Zhang Yong

  • Author_Institution
    Sch. of Bus. of, Tianjin Polytech. Univ. Tianjin, Tianjin, China
  • fYear
    2009
  • fDate
    21-23 Oct. 2009
  • Firstpage
    294
  • Lastpage
    296
  • Abstract
    SMEs have become the main force of China´s economic development. Management of small and medium-sized enterprises is one of the main themes of management in China. From the angle of development, this article probes into the future development strategies of small and medium-sized enterprises of our country, on the basis of analysis points out the competitive pressure that the small and medium-sized enterprises of our country face. From marketing strategy, talents´ strategy, motivating strategy, technological innovation strategy the characteristics of the small and medium-sized enterprises are analyzed in this paper, meanwhile, the proper innovative strategies are also put forward.
  • Keywords
    competitive intelligence; industrial economics; innovation management; marketing; production management; small-to-medium enterprises; competitive pressure; economic development; enterprise management; marketing strategy; motivating strategy; small and medium-sized enterprises; talent strategy; technological innovation; Accidents; Control systems; Environmental economics; Feedback control; Fluctuations; Information management; Manufacturing processes; Process control; Production systems; Quality control; Innovation; Small and medium-sized enterprises; encouragement; strategy;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Industrial Engineering and Engineering Management, 2009. IE&EM '09. 16th International Conference on
  • Conference_Location
    Beijing
  • Print_ISBN
    978-1-4244-3671-2
  • Electronic_ISBN
    978-1-4244-3672-9
  • Type

    conf

  • DOI
    10.1109/ICIEEM.2009.5344585
  • Filename
    5344585