Title :
Determinants of intention to continually purchase online: An empirical study on the current online shoppers in Malaysia
Author :
Tat, Huam Hon ; Ying, Bong Pei ; Nor, Khalil Md ; Rasli, Amran Md ; Yusoff, Rosman Md ; Amin, Salmiah Mohamad
Author_Institution :
Dept. of Manage., Univ. Teknol. Malaysia, Skudai, Malaysia
Abstract :
This study attempted to investigate the determinants that affecting current Internet shoppers´ intention to continually purchase online in one of biggest states in Malaysia. A total of 150 respondents were selected form Johor state, Malaysia and the questionnaires were being personally distributed to the respondents. The data collected is analyzed by statistical methods, such as mean analysis, Pearson correlation and regression analysis. Results indicate that the two most important attributes to current Internet shoppers to make online purchase are perceived self-efficacy and influential. These two factors show the significant results in this study. The findings provide strategic recommendations and suggestions in the online retail business sector.
Keywords :
Internet; electronic commerce; regression analysis; retail data processing; Internet shoppers; Pearson correlation; intention determinants; mean analysis; online purchase; online retail business sector; online shoppers; regression analysis; statistical methods; Business; Data analysis; Electronic commerce; Electronic mail; Joining processes; Privacy; Regression analysis; Security; Statistical analysis; Web and internet services; influential; intention to continually purchase online; online shoppers; security/privacy; self-efficayc; trust;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5478050
