Determinants of intention to continually purchase online: An empirical study on the current online shoppers in Malaysia

This study attempted to investigate the determinants that affecting current Internet shoppers´ intention to continually purchase online in one of biggest states in Malaysia. A total of 150 respondents were selected form Johor state, Malaysia and the questionnaires were being personally distributed to the respondents. The data collected is analyzed by statistical methods, such as mean analysis, Pearson correlation and regression analysis. Results indicate that the two most important attributes to current Internet shoppers to make online purchase are perceived self-efficacy and influential. These two factors show the significant results in this study. The findings provide strategic recommendations and suggestions in the online retail business sector.