Title :
An analysis of shopping basket in a supermarket
Author :
Chen, Jiangping ; Yang, Xiaoxian ; Chen, Lihua ; Dong, Li ; Fu, Yuanyan
Author_Institution :
Bus. Inf. Lab., Zhejiang Univ. City Coll., Hangzhou, China
Abstract :
This paper analyze the market share between different brands of sanitary napkins in a certain supermarket chain in Zhejiang province, China; also make shopping basket analysis to know what is the best partner of sanitary napkins; and use time series to analyze the seasonal fluctuations in sales. It is hoped that these analysis results will help sanitary napkins manufacturers and sales to do business better.
Keywords :
market opportunities; market research; medical supplies; time series; brands; market share; sale fluctuations; sanitary napkins manufacturers; shopping basket; supermarket; time series; Cities and towns; Educational institutions; Fluctuations; Globalization; Information analysis; Laboratories; Manufacturing; Marketing and sales; Sampling methods; Time series analysis; Sanitary napkins; market shares; shopping basket analysis; supermarket; time series analysis;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5478116
