Title :
Research on co-opetition of mobile TV based on network convergence the case of CMMB
Author :
Zhang Rui ; Zhang Jin-long
Author_Institution :
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
Abstract :
This paper first gave an overview of the development of mobile TV and 3-network convergence, then presented the co-opetition model of mobile TV, including isolating mode, cooperation mode, competition mode and co-opetition-equity mode. Finally, based on the example of CMMB (China mobile multimedia broadcasting), the co-opetition of mobile TV in China is analyzed.
Keywords :
mobile television; television broadcasting; CMMB; China mobile multimedia broadcasting; coopetition; mobile TV; network convergence; Cellular phones; Communication industry; Convergence; Digital multimedia broadcasting; Digital video broadcasting; Mobile TV; Mobile communication; Multimedia communication; Satellite broadcasting; TV broadcasting; 3-network convergence; China mobile multimedia broadcasting (CMMB); co-opetition; mobile TV;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5478117
