DocumentCode
2554838
Title
Research on co-opetition of mobile TV based on network convergence the case of CMMB
Author
Zhang Rui ; Zhang Jin-long
Author_Institution
Sch. of Manage., Huazhong Univ. of Sci. & Technol., Wuhan, China
fYear
2010
fDate
16-18 April 2010
Firstpage
490
Lastpage
494
Abstract
This paper first gave an overview of the development of mobile TV and 3-network convergence, then presented the co-opetition model of mobile TV, including isolating mode, cooperation mode, competition mode and co-opetition-equity mode. Finally, based on the example of CMMB (China mobile multimedia broadcasting), the co-opetition of mobile TV in China is analyzed.
Keywords
mobile television; television broadcasting; CMMB; China mobile multimedia broadcasting; coopetition; mobile TV; network convergence; Cellular phones; Communication industry; Convergence; Digital multimedia broadcasting; Digital video broadcasting; Mobile TV; Mobile communication; Multimedia communication; Satellite broadcasting; TV broadcasting; 3-network convergence; China mobile multimedia broadcasting (CMMB); co-opetition; mobile TV;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-5263-7
Electronic_ISBN
978-1-4244-5265-1
Type
conf
DOI
10.1109/ICIME.2010.5478117
Filename
5478117
Link To Document