Title :
Database in the application of customer management
Author_Institution :
Ind. Clusters & Enterprise Res. Center, Jiangxi Univ. of Finance & Econ., Nanchang, China
Abstract :
This paper analyzes the application of database used in the CRM system, and puts forward a perspective that the use of database is an important procedure to improve the level of management for enterprises. This paper discusses the structure of database system, and explains its various components, describes the information classification and meaning of the data warehouse, and discusses the date warehouse´s application in enterprises.
Keywords :
customer relationship management; data warehouses; pattern classification; CRM system; customer relationship management system; data warehouse; database system; information classification; Data analysis; Data mining; Data warehouses; Databases; Error correction; Finance; Financial management; Information processing; Marketing and sales; Production; Application; CRM; Database; Management;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5478210
