DocumentCode
2557292
Title
Analysis on hotel service innovation based on customer delivered value theory
Author
YangQian, Xu ; Na, Wang ; Yu, Han
Author_Institution
Tourism Coll., Hebei Univ. of Econ. & Bus., Shijiazhuang, China
fYear
2010
fDate
16-18 April 2010
Firstpage
175
Lastpage
179
Abstract
According to the customer delivered value theory, this paper considers that the hotel should promote total customer value by hotel service innovation, personnel and brand culture innovation. At the same time, it can reduce the overall cost for customer by optimizing service processes and improving service efficiency.
Keywords
customer satisfaction; customer services; hotel industry; innovation management; brand culture innovation; cost reduction; customer delivered value theory; customer services; hotel service innovation; personnel culture innovation; Atmosphere; Cost function; Educational institutions; Humans; Industrial psychology; Marketing management; Personnel; Technological innovation; Virtual colonoscopy; customer delivered value; hotel service product; innovation;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location
Chengdu
Print_ISBN
978-1-4244-5263-7
Electronic_ISBN
978-1-4244-5265-1
Type
conf
DOI
10.1109/ICIME.2010.5478221
Filename
5478221
Link To Document