DocumentCode :
2558500
Title :
Text-picture integration of magazine catalogue layout: An eye movement study
Author :
Sihong, Zhou
Author_Institution :
Journals Publishing Centre, Tianjin Normal Univ., Tianjin, China
fYear :
2012
fDate :
29-31 May 2012
Firstpage :
579
Lastpage :
583
Abstract :
The study focused on text-picture integration of the readers in magazine catalogue layout. Using eye tracking technique, 32 participants´ eye movement were recorded when they were reading catalogue pages of scientific popular magazine. The catalogue page layout was operated form two dimension: separated vs. integrated and with key words vs. without key words. The results indicated that the format of with key words and integrated graphics, which is better than others. Its not only attract the readers´ attention, but sustain the readers´ interest and promote a longer and deeper processing of information.
Keywords :
cataloguing; computer graphics; text analysis; catalogue page layout was; eye movement study; eye tracking technique; integrated graphics; key words; magazine catalogue layout; scientific popular magazine; text-picture integration; Accuracy; Educational institutions; Layout; Materials; Psychology; Visualization; eye movement; information graphic; magazine catalogue layout; text-picture integration;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Natural Computation (ICNC), 2012 Eighth International Conference on
Conference_Location :
Chongqing
ISSN :
2157-9555
Print_ISBN :
978-1-4577-2130-4
Type :
conf
DOI :
10.1109/ICNC.2012.6234630
Filename :
6234630
Link To Document :
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