Title :
The analysis of the mobile payment management system based on the customers´ consumption
Author :
Zheng, Xin ; Sun, Qiming
Author_Institution :
Sch. of Econ. of Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
Abstract :
Mobile payment is one of the key businesses in the future of China´s telecommunications industry, in which some cities already have a pilot. In the early development stage of this business, the obtaining of the consumer behavior is an important basis for the development and promotion of the business strategy. The mobile payment management system in this article offers some key dimensions of consumption as an analytical basis, providing the right positioning for mobile customers and merchants as well as various types of information access and analysis channels for the operators, both of which will support and promote the development of related businesses.
Keywords :
financial management; mobile communication; telecommunication computing; China telecommunications industry; consumer behavior; information access; mobile customers; mobile merchants; mobile payment management system; Banking; Cities and towns; Communication industry; Consumer behavior; Industrial economics; Information analysis; Internet; Management information systems; Mobile handsets; Sun; Consuming Character; Information System; Mobile Payment;
Conference_Titel :
Information Management and Engineering (ICIME), 2010 The 2nd IEEE International Conference on
Conference_Location :
Chengdu
Print_ISBN :
978-1-4244-5263-7
Electronic_ISBN :
978-1-4244-5265-1
DOI :
10.1109/ICIME.2010.5478327
