Title :
The Marketing Analysis of the Internet-Education in Telecommunication Field
Author :
Strukova, Elena G. ; Krouk, Boris I.
Author_Institution :
Siberian State Univ. of Telecommun. & Inf. Sci., Novosibirsk
Abstract :
This paper is devoted to the analysis of the market of the Internet-education consumers. On the basis of the database classification the students of distance learning have been segmented by geographical, socially-demographic criteria, and also market segmentation by telecommunication enterprises, has been made. By results of carried out research prospects of development of the considered segments of the market have been defined in the accordance with the results of the research carried out
Keywords :
distance learning; educational computing; marketing; Internet-education consumers; database classification; distance learning; market segmentation; marketing analysis; telecommunication enterprises; telecommunication field; Computer aided instruction; Concrete; Databases; Educational institutions; Educational technology; Helium; Information analysis; Internet; Laboratories; Supply and demand; The analysis of the market; segmentation; strategy; the corporate markets;
Conference_Titel :
Electron Devices and Materials, 2006. Proceedings. 7th Annual 2006 International Workshop and Tutorials on
Conference_Location :
Erlagol, Altai
Print_ISBN :
5-7782-0646-1
DOI :
10.1109/SIBEDM.2006.230965
