Information dependences about customer preferences in the NPD Process

This paper presents a study conducted with the aim of completing an activity model about information-sharing in the ceramic NPD process. Information flows with customers (about their design preferences) were not included in this model. From previous results (a conceptual framework and a pilot study), this paper raises the modification of the original activity model, studying the information dependences for the analysis of customers preferences. The main activities and flows about affective design in the development process are proposed.