Semantic Web-marketing 3.0: Advertisement transformation by modeling

In this paper we have focused on the evolution of the Web-marketing meaning the passage of the Web-marketing 2.0 to 3.0, baptized “Semantic Web-marketing”, the main idea being to make easier to the Internet user to use a huge and disrupting stream of information and make it organized and easily accessible. As so, we have chosen to use the N-tiers applications and the MDA (Model Driving Architecture) transformation. In this paper we are going to present a model-driven approach to the development of N-tiers web applications based on the UML class diagram. The transformation language is the MOF 2.0 QVT (Meta-Object Facility 2.0 Query-View-Transformation) standard which defines the meta-model for the development of model transformation.