Augmented reality product display system on a 360-degree view inside store

This research proposes a novel product display system for electronic commerce websites that employs a panoramic photo of the inside of a real store as the background. Using a tablet or smartphone as a controller, the user is able to freely move around the inside of the store while viewing the panoramic photo, similarly to Google Street View. Also, the user can select a product they are interested in and freely view the product from any angle by rotating the tablet or smartphone. Furthermore, that product can be displayed as if it were in the hands of the user by a photo-based augmented reality system (Photo AR), allowing comparison with other objects possessed by the user. In this report, the proposed system was actually implemented using HTML5/JavaScript and the results were evaluated.