DocumentCode
2569132
Title
A novel and convenient variable selection method for choosing effective input variables for telecommunication customer churn prediction model
Author
Qi, Jiayin ; Li, Yuanquan
Author_Institution
Sch. of Econ. & Manage., Beijing Univ. of Posts & Telecommun., Beijing, China
fYear
2009
fDate
11-14 Oct. 2009
Firstpage
3217
Lastpage
3222
Abstract
Customer churn prediction model is hot research topic in recent years. Most of the researchers have paid much attention on how to construct novelist data mining algorithm for the prediction model, while less research concerns the choosing of input variables for the churn prediction model. This paper focuses on how to select effective input variables for the telecommunications customer churn model. We proposed a procedure to select the input variables step by step, and proved the effect by comparative experiment using the data from one telecom carrier.
Keywords
customer relationship management; data mining; telecommunication industry; data mining algorithm; telecommunication customer churn prediction model; telecommunication industry; variable selection method; Accuracy; Cybernetics; Data mining; Data processing; Economic forecasting; Input variables; Mathematical model; Prediction algorithms; Predictive models; Sampling methods; customer churn prediction; customer relationship management; telecommunication industry; vatiable selcetion;
fLanguage
English
Publisher
ieee
Conference_Titel
Systems, Man and Cybernetics, 2009. SMC 2009. IEEE International Conference on
Conference_Location
San Antonio, TX
ISSN
1062-922X
Print_ISBN
978-1-4244-2793-2
Electronic_ISBN
1062-922X
Type
conf
DOI
10.1109/ICSMC.2009.5346166
Filename
5346166
Link To Document