Title :
E-commerce website assessment based on rough set theroy
Author_Institution :
Sch. of Comput. Sci., Guangdong Polytech. Normal Univ., Guangzhou, China
Abstract :
In order to avoid the evaluation process using only a subjective or objective weight caused by one-sidedness of the evaluation, a method of determining subjective weight based on the rough set theory is presented in this paper. Determining subjective weight is translated into estimating significance of attributes among rough sets, and build a combination weight. Finally, an example shows that this method is effective for the evaluation of e-commerce websites providing a new analysis methods and research ideas.
Keywords :
Web sites; electronic commerce; rough set theory; E-commerce Website assessment; rough set theory; subjective weight; Appraisal; Business; Computer science; Electronic mail; Information systems; Pattern recognition; Q factor; Rough sets; Set theory; Web page design; combination weight; evaluation index system; favorable coefficient; rough set;
Conference_Titel :
Networking and Digital Society (ICNDS), 2010 2nd International Conference on
Conference_Location :
Wenzhou
Print_ISBN :
978-1-4244-5162-3
DOI :
10.1109/ICNDS.2010.5479193