Research on cross-selling in the express delivery enterprise based on data mining

The enterprises which provide express delivery services must have high regard for customer and offer good services to improve the customer service level. As a newly thought of marketing, cross-selling can improve the economic benefits of enterprises and strengthen the relation between enterprise and customer. The model of cross-selling of express delivery business is established by using two data mining algorithms, association rule abstracting algorithm and decision tree classification algorithm, which are used in cross-selling analysis. The actual experiment is done, and the result shows the methods are effecting for express delivery business.