Title :
A survey on the diffusion of existing media and the attitude towards new multimedia services in Belgium
Author :
Belpaire, Anthony ; Duhamel, Tim ; Commandeur, Harry ; Verrycken, W. ; Schillewaert, Niels
Author_Institution :
Res. Centre of Marketing & Inf. Technol., Ghent Univ., Belgium
Abstract :
As usual the success of a multimedia service depends on the goodwill of the end-user. Indeed it is the consumer who has to `consume´ these services. Therefore all the other market players going from content providers over service providers to network operators need a profound insight in the consumer´s needs and (latent) wishes. Marketing research is an essential basic step in the creation, development and deployment of multimedia services. The paper describes the results of a survey on the actual attitude of the Belgian residential consumer concerning multimedia services
Keywords :
marketing; multimedia communication; Belgium; content providers; market survey; marketing research; multimedia services; network operators; residential consumer; service providers; Communication cables; Computer networks; Consumer electronics; Cultural differences; Multimedia systems; Portfolios; Position measurement; Production; Technology management; Telecommunication computing;
Conference_Titel :
Community Networking, 1996. Proceedings., 3rd International Workshop on
Conference_Location :
Antwerpen
Print_ISBN :
0-7803-3304-7
DOI :
10.1109/CN.1996.534644
