A survey on the diffusion of existing media and the attitude towards new multimedia services in Belgium

Author

Belpaire, Anthony ; Duhamel, Tim ; Commandeur, Harry ; Verrycken, W. ; Schillewaert, Niels

Author_Institution

Res. Centre of Marketing & Inf. Technol., Ghent Univ., Belgium

fYear

1996

fDate

23-24 May 1996

Firstpage

65

Lastpage

69

Abstract

As usual the success of a multimedia service depends on the goodwill of the end-user. Indeed it is the consumer who has to `consume´ these services. Therefore all the other market players going from content providers over service providers to network operators need a profound insight in the consumer´s needs and (latent) wishes. Marketing research is an essential basic step in the creation, development and deployment of multimedia services. The paper describes the results of a survey on the actual attitude of the Belgian residential consumer concerning multimedia services

Keywords

marketing; multimedia communication; Belgium; content providers; market survey; marketing research; multimedia services; network operators; residential consumer; service providers; Communication cables; Computer networks; Consumer electronics; Cultural differences; Multimedia systems; Portfolios; Position measurement; Production; Technology management; Telecommunication computing;

fLanguage

English

Publisher

ieee

Conference_Titel

Community Networking, 1996. Proceedings., 3rd International Workshop on

Conference_Location

Antwerpen

Print_ISBN

0-7803-3304-7

Type

conf

DOI

10.1109/CN.1996.534644

Filename

534644