DocumentCode :
2575156
Title :
Notice of Retraction
The sustainability of multi-level marketing in Malaysia: A case study
Author :
Mariadass, A.M. ; Choy, S.C.
Author_Institution :
Perak branch, Tunku Abdul Rahman Coll., Malaysia
fYear :
2012
fDate :
21-22 May 2012
Firstpage :
152
Lastpage :
157
Abstract :
Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

This study examines the sustainability of multilevel marketing (MLM) in Malaysia. Keeping in mind the current downturn in the economic trends, many individuals have opted for part-time jobs and MLM companies have experienced success in recruiting more distributors. An analysis was conducted on the challenges of one such company. The methodology chosen was in-depth interviews of key individuals from different management levels. This study analyzed the perceptions of these individuals and their experiences as members of this company. The results showed that sustainability of MLM is dependent on several factors like increase in cost of living and personal independence. However, this may only hold true within the range of certain restrictions such as economic downturns. Thus, further study needs to be made on how MLMs would fare in better economic conditions.
Keywords :
business continuity; industrial economics; marketing; MLM sustainability; Malaysia; cost-of-living factor; distributor recruitment; economic trend; multilevel marketing; part-time job; personal independence factor; Advertising; Companies; Economics; Internet; Interviews; Challenges of MLM companies; Direct Selling; Multi-level Marketing (MLM); Sustainability;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Innovation Management and Technology Research (ICIMTR), 2012 International Conference on
Conference_Location :
Malacca
Print_ISBN :
978-1-4673-0655-3
Type :
conf
DOI :
10.1109/ICIMTR.2012.6236379
Filename :
6236379
Link To Document :
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