DocumentCode
2575156
Title
Notice of Retraction
The sustainability of multi-level marketing in Malaysia: A case study
Author
Mariadass, A.M. ; Choy, S.C.
Author_Institution
Perak branch, Tunku Abdul Rahman Coll., Malaysia
fYear
2012
fDate
21-22 May 2012
Firstpage
152
Lastpage
157
Abstract
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This study examines the sustainability of multilevel marketing (MLM) in Malaysia. Keeping in mind the current downturn in the economic trends, many individuals have opted for part-time jobs and MLM companies have experienced success in recruiting more distributors. An analysis was conducted on the challenges of one such company. The methodology chosen was in-depth interviews of key individuals from different management levels. This study analyzed the perceptions of these individuals and their experiences as members of this company. The results showed that sustainability of MLM is dependent on several factors like increase in cost of living and personal independence. However, this may only hold true within the range of certain restrictions such as economic downturns. Thus, further study needs to be made on how MLMs would fare in better economic conditions.
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
This study examines the sustainability of multilevel marketing (MLM) in Malaysia. Keeping in mind the current downturn in the economic trends, many individuals have opted for part-time jobs and MLM companies have experienced success in recruiting more distributors. An analysis was conducted on the challenges of one such company. The methodology chosen was in-depth interviews of key individuals from different management levels. This study analyzed the perceptions of these individuals and their experiences as members of this company. The results showed that sustainability of MLM is dependent on several factors like increase in cost of living and personal independence. However, this may only hold true within the range of certain restrictions such as economic downturns. Thus, further study needs to be made on how MLMs would fare in better economic conditions.
Keywords
business continuity; industrial economics; marketing; MLM sustainability; Malaysia; cost-of-living factor; distributor recruitment; economic trend; multilevel marketing; part-time job; personal independence factor; Advertising; Companies; Economics; Internet; Interviews; Challenges of MLM companies; Direct Selling; Multi-level Marketing (MLM); Sustainability;
fLanguage
English
Publisher
ieee
Conference_Titel
Innovation Management and Technology Research (ICIMTR), 2012 International Conference on
Conference_Location
Malacca
Print_ISBN
978-1-4673-0655-3
Type
conf
DOI
10.1109/ICIMTR.2012.6236379
Filename
6236379
Link To Document